Trademark "Wakes Up" the Texas Nurse Anesthetists Association Website [TX]
Posted almost 10 years ago by Nicholas M Perrino
"Let's get one thing straight right off the bat: It's pronounced 'A-nes – The – Tist.'
When the Texas Association of Nurse Anesthetists (TxANA) hired TradeMark to redesign and relaunch their website, we had difficulty saying the name correctly. A-nes. The. Tist.
'The new TxANA Logo was designed to bring strength and unity to the brand, updating the style to better fit the times and celebrating the unity of nurse anesthetists from both student and legislative sides. This is represented in the color, shapes, typeface and symbol in the identifying mark.'
-The new website is built upon a modern, open-source content management system (CMS). This means updating the website is a quick and straightforward task.
-The new site, built with clean and robust code, takes full advantage of third-party platforms' functionality. The experience for TxANA's members is seamless.
-It's mobile-responsive. Go ahead, shrink your desktop browser window as small as it'll go––that's what the mobile version looks like.
-The structure of the site––i.e., the architecture––is a direct reflection of our inquiry into the needs of TxANA's various audiences. It allows members, prospective members, the media, and lobbyists/legislators to find critical information easily."